Sara Buckley, creator of the Instagram account Not the Worst Mom, set up a sex challenge for her followers to actively pursue their partners for seven days. The challenge resulted in many positive pregnancy tests, with participants crediting the challenge for increasing their sex lives and ultimately conceiving naturally. Sara believes that when couples stop putting pressure on themselves and focus on connecting, pregnancies can happen. The challenge has led to the birth of approximately 150 babies, known as "Sara's Tots."